How To Lead A Remote Team When You’re A One-Person Business

BY: Marjulyn Mardo
POSTED June 3, 2025 IN
General

You’ve finally done it. You’ve taken the leap and hired your first virtual assistant—or maybe even a small remote team—to help you grow your business. But there’s one catch: you’re still a one-person business yourself. Managing people remotely while juggling every other role in your company isn’t just difficult; it can be overwhelming.

The good news? It’s completely doable, and you don’t have to be a “natural-born leader” or tech expert to get it right.

If you’re a solo business owner, learning how to lead a remote team is not optional—it’s essential. Effective remote leadership will determine whether your VA becomes a growth engine or just another to-do on your list.

In this guide, we’ll show you how to lead a remote team successfully as a one-person business. You’ll learn what to focus on, how to stay organized, and how to create a rhythm that works for you and your assistant(s)—without burning out.

Start With Clarity: Define Roles and Outcomes

When you’re leading remotely, vagueness kills productivity. Your virtual assistant can’t read your mind, and unlike an in-office employee, they can’t lean over to ask quick questions. The antidote? Clear roles and expected outcomes from the start.

What to do:

  • Write down each recurring task you want off your plate. Prioritize them by importance and difficulty.
  • Define the result you expect. Instead of saying “handle emails,” say “Respond to all customer inquiries within 24 hours using brand tone and FAQ template.”
  • Set KPIs—even if simple ones. Example: “Inbox should be zeroed out by end of day” or “Complete 3 social media posts weekly.”

Clarity saves you time in the long run and helps your VA perform at a higher level with less handholding.

Create a Simple, Repeatable Onboarding Process

You don’t need a corporate HR department to onboard a remote team. But you do need a structured way to get new hires up to speed. This reduces repeat questions and helps your assistant feel confident right away.

Borrow from what works:

  • At Katuva, we use a phased onboarding model: kickoff call, systems training, and regular check-ins. You can do a mini-version of this.
  • Start with a kickoff call to set expectations.
  • Give them access to SOPs or simple Loom videos walking through your tools.
  • Do a 7-day check-in to gather feedback, coach where needed, and reinforce wins.

The smoother the onboarding, the faster they’ll become productive.

Build Weekly Check-In Rhythms

You’re busy. So is your VA. But without a regular pulse check, you’ll drift apart. Consistent, focused check-ins prevent misalignment, catch issues early, and keep the relationship human.

What this looks like:

  • Set a recurring 30-minute check-in each week. Use it to review what’s working, what’s stuck, and what’s next.
  • Share a simple weekly agenda. For example: Wins, Blockers, Next Week’s Priorities.
  • Don’t turn it into a micromanagement session. Ask questions like, “Is anything slowing you down?” or “What can I do to help you succeed?”

Bonus: This rhythm keeps you from bottlenecking your own team with delayed approvals or feedback.

Document as You Go (Even if Imperfectly)

Documentation isn’t just for big companies—it’s your secret weapon as a solo operator. When you record processes, you save mental energy and make delegation repeatable.

You don’t need fancy tools. A Google Doc and Loom videos will do the job.

Tips:

  • Start with your most repetitive tasks—things like inbox management, customer service replies, or social post scheduling.
  • Create a quick SOP: 3-5 bullet steps, screenshots if helpful.
  • Record a Loom video walking through the task live. Title it clearly so your VA can find and revisit it.

Katuva VAs are trained to work with evolving systems. Your process doesn’t have to be perfect—it just needs to be clear enough to act on.

Use Tools That Keep Communication Streamlined

You don’t need a dozen platforms. Just a few solid tools to cover your bases:

  • Project/task management: Trello, ClickUp, or Asana (choose one).
  • Real-time chat: Slack or WhatsApp (set boundaries on working hours).
  • Video calls: Zoom or Google Meet.
  • Docs/Knowledge base: Google Drive or Notion.

Pro tip: Centralize communication. If you’re using email, Slack, and WhatsApp all at once, things will get lost.

Decide where certain types of conversations happen—and stick to it.

Set Boundaries (For Them and Yourself)

Just because your VA is remote doesn’t mean they should be “on” 24/7. And just because you work all hours doesn’t mean they should mirror that.

Best practice:

  • Define working hours and time zones up front.
  • Use scheduling tools to plan around each other’s calendars.
  • Set rules for urgency. For example: “Only ping me outside hours for true emergencies like website down or client escalations.”

As a solo founder, your time is your most limited resource. Protect it—so you can lead more effectively.

Empower Ownership, Not Just Task Completion

Your VA will never become a true growth partner if you treat them like a checklist machine. Encourage them to think, not just do.

Here’s how:

  • Invite them into small decisions. “Do you think this post sounds better this way?” or “How would you handle this customer request?”
  • Ask for feedback. “Is there a better way to do this?” shows trust and often uncovers smarter approaches.
  • Acknowledge wins. Celebrate when they solve a problem or take initiative. Reinforcement builds momentum.

The most successful Katuva clients treat their VA as part of the team, not just a task-taker.

Plan for Growth (Even If You’re Not There Yet)

Think beyond your first VA. Even if you’re a one-person business now, building systems like you’re hiring your second or third assistant sets you up for scale.

What to prep:

  • Organize your SOPs so they’re not tied to just one person.
  • Track what tasks could be handed off next as your workload increases.
  • Consider using role-based email accounts (e.g., support@yourdomain.com) rather than personal ones. It makes transitions easier.

This mindset helps you avoid getting stuck in the weeds later—and positions you to grow your business with less chaos.

Lean on Expert Support When You Need It

Not every solo entrepreneur wants to become a full-time manager. That’s okay. If leading a team isn’t your strength, you can still get support to make it work.

At Katuva, we don’t just place VAs—we also provide structure around onboarding, training, and ongoing support. If you feel stretched, lean on providers that specialize in helping solo business owners succeed with remote teams.

You don’t have to do it all alone. You just need to lead well enough to stay focused on what only you can do.

Wrap-Up

Leading a remote team as a one-person business isn’t about having all the answers—it’s about creating clarity, rhythm, and a shared sense of ownership. With a few intentional systems and a mindset of collaboration, you can multiply your capacity without multiplying stress.

Ready to go from solo operator to empowered team leader? Whether you’re hiring your first VA or figuring out how to manage them more effectively, start with structure—and don’t be afraid to ask for help.

marj

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